With being in the IM niche are you finding offers for that or are you building around a specific niche like dating and offering CPA offers through that? It seems like it would be best to build out a niche site and build around that or are you just using paid traffic sources like FB, solo ads and such to send traffic to your CPA deals and then making money off of that?
A variation of social marketing has emerged as a systematic way to foster more sustainable behavior. Referred to as community-based social marketing (CBSM) by Canadian environmental psychologist Doug McKenzie-Mohr, CBSM strives to change the behavior of communities to reduce their impact on the environment. Realizing that simply providing information is usually not sufficient to initiate behavior change, CBSM uses tools and findings from social psychology to discover the perceived barriers to behavior change and ways of overcoming these barriers. Among the tools and techniques used by CBSM are focus groups and surveys (to discover barriers) and commitments, prompts, social norms, social diffusion, feedback and incentives (to change behavior). The tools of CBSM have been used to foster sustainable behavior in many areas, including energy conservation, environmental regulation, recycling and litter cleanup
In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.
Product: With social marketing, the “product” is the desired social action and the benefits this action offers. Make sure that this change is presented as enticingly as possible…this may include framing the opposite behavior as negative. Also, clarity is key. Make sure your audience can quickly and easily understand your “product” and its benefits.
Find a relevant CPA marketing offer. To get started with CPA marketing, you'll need to find an advertiser offering CPA that is relevant to your blog or website and, most importantly, to your traffic. The websites http://odigger.com/ and http://www.offervault.com/ both allow you to search aggregated CPA offers and find one that meets your criteria. Once you've found one you like, you'll have to join the posting's network to begin marketing for that advertiser.
But well-executed social marketing captures attention, and spreads awareness about a social issue, through creativity and emotion. Most importantly, it presents a compelling, simple way to make the world better, and makes this beneficial behavior more desirable than any “competing” behavior. Through these elements, social marketing is able to successfully “sell” a beneficial behavior.
Now that we’ve thoroughly established the social marketing definition, let’s take a look at 4 essential elements for any marketing campaign—the “4 Ps”—and see how they work within the social marketing sphere. These “Ps” are product, price, place, and promotion, and they’re also known as the “marketing mix.” You’ll need to define these factors before you design your social marketing campaign, and keep them central when you design.
Social marketing theory and practice has been progressed in several countries such as the US, Canada, Australia, New Zealand and the UK, and in the latter a number of key government policy papers have adopted a strategic social marketing approach. Publications such as "Choosing Health" in 2004, "It's our health!" in 2006 and "Health Challenge England" in 2006, represent steps to achieve a strategic and operational use of social marketing. In India, AIDS controlling programs are largely using social marketing and social workers are largely working for it. Most of the social workers are professionally trained for this task.
In setting the price, particularly for a physical product, such as contraceptives, there are many issues to consider. If the product is priced too low, or provided free of charge, the consumer may perceive it as being low in quality. On the other hand, if the price is too high, some will not be able to afford it. Social marketers must balance these considerations, and often end up charging at least a nominal fee to increase perceptions of quality and to confer a sense of "dignity" to the transaction. These perceptions of costs and benefits can be determined through research, and used in positioning the product.
On a wider front, by 2007, government in the United Kingdom announced the development of its first social marketing strategy for all aspects of health. In 2010, the US national health objectives included increasing the number of state health departments that report using social marketing in health promotion and disease prevention programs and increasing the number of schools of public health that offer courses and workforce development activities in social marketing.
Find a location. Decide on a spot to record. If you can't go to a professional studio, try to pick a quiet room away from distracting external sounds like sirens, opening and closing doors, and people talking on the phone. Read your script aloud, and pay attention to the room's acoustics. Does your voice echo or sound muffled? If so, consider recording in a different space or adding furniture to fill in the room.
This may be an ignorant question, but when you say you “own” a website, are you saying you have a business (I.e. Let’s say a car business website) that you manage and are posting ads on that or are you referring to you owning your website in the fact that YOU are the one posting the ads on random websites with affiliates such as Maxbounty? Just looking for clarification before I go browsing about. Forgive me, I’m a fresh learner!
There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way.
Why we love it: Help a Small Dane addresses the sunburn problem with needed urgency, but uses well-placed humor that its Danish audience appreciates. The campaign’s art director told Goodvertising, “Most people generally don’t like being told what to do, but Danes possess an admirable ability to laugh at themselves. The humorous nature of the campaign allows us to hold up a mirror to the Danes and show them how ridiculous it is to neglect sun protection. It’s an urgent reminder that invites them to play along and poke fun at themselves.”
This is good guide but its nowhere as good as your guide to keyword research. I tried the steps but there’s a lot of information that you’ve left out. How do you even create a blog in the vertical, how do you go about determining this and other things? For example you could at least show some websites that promoted CPA offers and the not the big ones like nerd wallet and money supermarket.
Social marketers must create a competitive advantage by constantly adapting to and instigating change. With climate change in mind, adaptations to market changes are likely to be more successful if actions are guided by knowledge of the forces shaping market behaviors and insights that enable the development of sustainable competitive advantages.
What type of content do you want to share? What type of content will attract your target audience best? Is it images, videos, or links? Is it educational or entertaining content? A good place to start is to create a marketing persona, which will help you answer these questions. And this doesn’t have to be fixed forever; you can always change your strategy according to how your social media posts perform.
The first documented evidence of the deliberate use of marketing to address a social issue comes from a 1963 reproductive health program led by K. T. Chandy at the Indian Institute of Management in Calcutta, India. Chandy and colleagues proposed, and subsequently implemented, a national family planning program with high quality, government brand condoms distributed and sold throughout the country at low cost. The program included an integrated consumer marketing campaign run with active point of sale promotion. Retailers were trained to sell the product aggressively, and a new organization was created to implement the program. In developing countries, the use of social marketing expanded to HIV prevention, control of childhood diarrhea (through the use of oral re-hydration therapies), malaria control and treatment, point-of-use water treatment, on-site sanitation methods and the provision of basic health services.
But what is social marketing, and what is it not? Why is it important? What are the “4 Ps” of social marketing? What are the essential elements and strategies to utilize if your company chooses to use social marketing? We have all the answers here—plus 7 stellar social marketing examples, to help you generate ideas for your own campaign. Let’s dive in!