Choose your niche and check for demand: The golden course combination is when you can find an in-demand niche that aligns with your skills and unique experiences. A great way to do this is to use Google Trends, Google’s Keyword Planner and other key blogging tools to do keyword research and look for average monthly search volume for keywords related to your proposed course content. Are people actively looking for high-quality information about this subject? Of course, if you’re already creating content for a blog, coaching service, or a site like Medium, you can test demand this way for free just like Bryan did.
Your goal, obviously, is to turn as many new leads as possible into qualified leads ready to do business with you. How your organization does that depends on a number of factors: what you sell; whether you sell online, in person, or both; and so on. But whether you’re a solopreneur selling subscriptions to your investment blog or a coffee roaster serving local businesses and mail-order customers, the same basic principles of identifying, organizing, and working with leads apply. The more efficiently your business captures and identifies new, qualified leads, the better you’ll be able to work with them.

Once you have a good mix of high-value content, including visual content, start promoting it on social channels. The more engagement you get, the more Google considers your content to be of high value, which in turn boosts your SEO rankings. Search engines look for natural links, so the more informative your content is, the more likely people will link to it naturally.

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Now next, you’ll want to pick a WordPress theme from somewhere like Elementor, ThemeForest, Elegant Themes, or OptimizePress that you can use today. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going). You’ll also need strong marketing tools to grow your website, like HubSpot’s All-in-One Marketing plugin.
This isn’t to scare you off. I simply want you to know that this guide is going to focus solely on ways to make real, sustainable extra income online. Not just a few quick bucks. I want to share all the mistakes I’ve made that got me to where I am now so that you don’t have to go through them, and can build a successful online source of income for yourself.
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